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Combining the Strength of CTV and Linear TV to Drive Effectiveness

TiVo’s Walt Horstman, SVP, Advanced Media & Advertising led a panel session at Advertising Week New York with Chris Stiner, Sr. Executive, Media Culture, Michael O’Connor, EVP, Video Investment, Horizon Media & Catherine Warburton, Consultant. During this session, the panelists discussed how to maximize CTV and linear TV platforms to drive results.

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