Education Services Client Case Study
TiVo Xtend CTV delivers 42% incremental reach
To generate website visits at the start of the 2022-2023 school year, an education services client targeted two custom audience segments. These segments were built using TiVo’s proprietary 1st party TV viewership data and 3rd party demographic data.
The month-long campaign activated a CTV campaign with TiVo Xtend in select target households.
