Download Now:  TiVo Video Trends Report: Finding Balance During the Great Rebundling

TiVo’s Q4 2021 Video Trends Report analyzes consumer data from more than 4,500 viewers surveyed in the U.S. and Canada. Some key findings: The average number of services among survey respondents was 8.9. On average, pay-TV subscribers utilize 9.7 different services, while broadband-only subscribers use 6.7 different services. Among pay-TV subscribers, the average bill (bundled with broadband) was $124.40 per month (an 11% increase over the previous six months). Consumers have an average of 3.5 SVOD streaming subscriptions, paying an average of $42.03 per month; 25% of these respondents said they were likely to cancel one or more service in the next six months. Only 20% of respondents said that they would “prefer” to pay $30 to stream a new release movie at home versus going to the theater (an 11% decrease year-over-year), however only 46% of respondents said they’d be comfortable going to the theater, due to COVID.  TVs were the screen of choice for 72% of pay-TV viewing time, 66% of SVOD viewing time, 59% of AVOD viewing time and 49% for vMVPD viewing time.  Complete the form for immediate access to the report. First Name * Last Name * Company * Email * Country * Please select the category that best describes you or your company. * Select One Pay TV (cable, satellite, telco) Hardware Manufacturer (CE, STB, PC, Mobile, etc.) Internet/New Media (streaming video service, music service, platform, developer) Content Owner (Movie Studio, TV network, sports league) Advertiser (ad agency, brand marketer, ad tech provider) Other Industry Vertical (e.g. retail, transportation, pharmaceutical, etc.) Press, Analyst or Investor Student None of the above Submit

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