TiVo’s Q2 2022 Video Trends Report analyzes consumer data from more than 4,500 viewers surveyed in the U.S. and Canada.
Some key findings:
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70% of respondents said their video entertainment spending is a moderate-to-high priority
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Respondents average 9.86 video service subscriptions, up from last year’s 8.88
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AVOD service usage has increased to 3+ services per respondent
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25% of current pay-TV subscribers identified as “cord-revivers”
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29% of respondents purchased a smart TV over the last six months, and 20% of respondents plan to purchase a smart TV within the next six months
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73% of near-future smart TV buyers are willing to opt-in and share data to get a better and more personalized video entertainment experience
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