In the fiercely competitive landscape of television programming, capturing viewers' attention and ensuring live tune-ins are paramount for success. To overcome this challenge, a premium cable network client embraced the power of data-driven marketing by utilizing a custom audience segment built on TiVo's proprietary TV viewership segments.

Discover how TiVo Xtend CTV helped our client reach a wider, more targeted audience - ensuring their message reached the right viewers at the right time.

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